Interactive Motion Graphics Concept

Sherwin Williams Concept So I designed and built some cool motion graphics for Sherwin Williams with the theme of Color Your World. The hard part is how to turn cool motion graphics into a practical, usable web experience. Let’s take it one step further – how can you make the experience interactive and involve the visitor even more?
To tackle this problem I built a microsite with a flash element that plays the movie and then changes color randomly with the users mouse movements. The user can play the movie again and change the movies color while it plays.